Web Analytics
Understand your customers and their actions in detail using visitor profiles
Visitor Profiles lets you track individual level customer information and actions. You can attach properties to your customers to later segment your data based on values of these properties. Detailed customer profile view lets you see all past sessions of your customers, event timelines in these sessions and funnel completion rates.
Track all important actions and transactions using custom events
Powerful custom event mechanism of our analytics solution lets you log any custom metric you need together with key-value based attributes for those metrics. Track important milestones, customer interactions or transactional statuses in your web application with ease. While reporting your custom events, you'll be able to visualize event occurrence over time as well as breaking down your events based on custom attributes.
Optimize your conversion funnels and goal completion rates
Track important conversion funnels in your web application, such as checkouts. See the number of customers passing through each step of your conversion funnel as well as how many times each step action is performed. Filter your funnel data based on tags you apply to your customers or based on general properties such as geography or customer device.
Analyze revenue over time and life time value of your customers
Track customer purchases in your e-commerce or SaaS web site including purchase amount, item and any other breakdown you need. Revenue analytics will show you critical information such as avg. revenue per customer, paying customer rate and revenue over time. Filter all your customer profile, session and custom event data based on whether a customer made a purchase before or total purchase amount.
Dive into page views and understand how customers interact with your pages using heat maps
The system designed will show you a detailed analysis of all your pages, including how many visitors they receive, what is the time spent on each page and what the bounce rates are. Using in-page heat map analysis you'll be able to understand how visitors are interacting with your content and which parts of your pages they are focusing on most.
Visualize your customer behavior automatically using flows
Automatically visualize custom event paths of your customers. See common customer paths, which actions are most popular and optimize your web application's user experience based on data. Compare flows of different customer groups by applying filters based on any customer or general level property.