DIGITAL SEO’S SEM CAMPAIGNS AND SOLUTIONS

Pay Per Click (PPC) Advertising is one of the most cost-effective and targeted forms of marketing on the internet. These are ads for your website that appear through some of the largest advertising platforms including Google Adwords and AdSense.

Rupee-digital corsel - Best Digital Marketing Agency in Chennai

The advantage of Google Pay Per Click Advertising, or PPC, is that it is unlike impression-based or traditional ads in which you pay when people see the advertisement; instead you only pay for results when someone actually clicks the ad and visits your site.

An effective PPC campaign can make you earn faster rather than any other online marketing strategies. It is the only strategy which will help you in reaching your audience, when they are actually planning to choose your offerings. Google AdWords is the most common platform of PPC.

Pay per click in India is gaining popularity because of its mind-blowing results. So, if you haven’t thought about PPC, here are some good reasons to involve this advertising strategy in your brand- even if your company is doing business successfully.

SEM & SMO

Organic optimization yields results and this is what our in-house wizards are good at. It pays off by portraying your brand in the best image thereby drawing online traffic, facilitating conversions. Our SEO approach follows a campaign based optimization process that focuses on your business, your products and services in your voice.

ADWORDS CAMPAIGN MANAGEMENT

Adwords marketing reaches far beyond searches and is spread across different online marketing channels. We offer you a single platform integrated adwords consulting services in Chennai where our experts manage adwords and advertising campaigns with inputs from our PPC efforts that helps your business to grow beyond the search box.

PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGN

Google PPC is also a cost-effective solution. We are able to tailor our campaigns to your budget, so you never have to spend more than you have allocated for this form of marketing. And since you only pay when people visit your site, ROI is extremely high compared to other forms of online advertising.

Fast Outcomes

Well! Every company wants this. PPC is one of the fastest way to generate results. If you have an up and running website, just make an AdWords account, setup ads and run it on Google network. THAT’S IT. These steps are enough to boost traffic on your website.

Approach Target Audience

PPC campaign gives freedom to marketers. They can choose placement of their ads depending on keywords, time, location, device etc. Such flexibility allows companies to focus on audience and bring their products and services in front of them.

Pocket Friendly

There is no budget restrictions for PPC. Entrepreneur can choose how much they want to invest in ads or campaign. As discussed earlier, PPC campaign is measurable. Companies can easily analyze whether they are making profit or loss, hence can decide the continuity of the campaign accordingly. It is advisable for companies to continue with the campaign if they are earning profit.

Measurable Results

Every aspect is trackable in PPC. One can see cost, clicks, profits, number of visits and other facets in their PPC campaign. Right from the beginning of PPC, company can measure the profit or loss. All these reports give information and data important for marketing teams and CEOs.

Brand Recognition

Companies can target industry related keywords, so that buyers searching for that keyword will come to know about your brand. However, targeting general keywords will not render much revenue, but will lead to brand awareness which is enough to make you stand out of crowd in this marketplace.

Attract Local Buyers

PPC boosts local customers. People searching for products or services from their smart phones can click on your ads and will be directed on your website. Statistics reveals that 75% of people contact marketers only when they see their ads on internet.