Digital Tourism

Tourism Industry with digital ideas and approach can be defined as the following: “a platform, which is implementing with the Artificial Intelligence, Cloud Computing and Internet of Things to offer the tourist personalized information and enhanced services established by mobile end-user devices”. In order to make a tourism destination digital the dynamic connection of stakeholders through technological platforms is a key factor. Integrity’s main objective for digital tourism is to create a quick information exchange regarding all tourism-related activities. Digital Tourism Destinations are able to turn the challenges of the emerging technological revolution into advantages. We are aimed at the use of the:

Technology embedded environments

Responsive processes at micro and macro levels

End-user devices in multiple touch-points

Engaged stakeholders that use the platform dynamically as a neural system

Referring to the technological aspect is also shown by the implementation of tourism-related applications that are used within digital components. Our Digital Tourism Destinations empowers a creative environment within the city.They provide the population with room and space for learning, innovation and knowledge creation. Moreover, they should ensure a functional digital infrastructure that allows an up to date communication and knowledge management. The public and private relationship within the destination since these sectors need to cooperate for implementing digital in the destination. “Cloud Computing, Internet of Things (IoT) and End -User Internet Service System”. This Digitalization concept framed by us has made many tourism encounters with the new stage of development such as smart destination, smart cities, smart airports, smart seaports, smart hotels and other industries that adopt digital transformation. Another important factor resulted by the digitalization is the connectedness of customers, and eventually with the business client’s on the road.

Arrangement Plan

Explore for information before the Journey: We open the most widespread use, since today more than 90% of users check information on the Internet before reserving a trip or hotel. This translates into a responsive website and even into versions directly envisioned for mobile devices, apps, and useful, quality content creation for the user.

Checking recommendations: although this is part of the process of searching for information before the trip, in many cases, it is done via other channels, not on the company’s website, therefore following up with and responding to reviews, especially negative ones, regardless of whether they are justified requires separate handling.

Online check-in and check-out: among the most pragmatic functions, especially for reserving hotels and flights, the possibility to check in online saves time and paperwork for the customer and improves the company’s internal management.In some cases, such as when reserving flights with some airlines, you must check in online in order to avoid an additional cost to do so at the check-in counter.this does not fit well with loyalty strategies, but in most cases, it is an added value.

Secure reservation and purchase process: increases in online reservations and purchases have also brought with it increased user concern for the security of their personal and financial data. One of the main challenges for any company is to implement disruptive solutions that offer high security in data handling while not causing a poor user experience, since this leads to high percentages of abandonment in the reservation and purchase process.

Access to Mobile Application: users also search for information during the trip, which has fostered development of both general and specialized apps. In the case of hotels, they can serve to provide information about places and activities both in and outside of the hotel, with mobile services customized according to user preferences. There are also apps developed by tourism organizations by city governments themselves to promote local tourism.

Destination Intrusion: some towns, taking a step further in developing apps, have begun to implement geo locating smart systems with beacons that provide useful information for tourism: weather, hotels, culture, transportation, and even additional services such as supervision systems for children.

Connectivity: free mobile connectivity is essential now for many users, both Wi-Fi and 4G, for example. Internet connections are not only offered now in most hotels and other establishments such as restaurants and airports, but there are also areas implementing free Wi-Fi throughout the whole city.